Good research is invaluable and having a practiced and proven process for establishing search terms and limits in order to search and find relevant contacts and opportunities for your work and artistic occurrence can be the difference between expanding your presence and never getting out of the box to start. 

Search limits are mostly geographic boundaries and search terms are usually divided by the levels of research you are prepared to dig down to capture and can include any person or entity from professional associations and related commercial or educational entities to B2B opportunities to religious organizations and programming.  Using a search optimizer application we developed allows us to set search parameters and capture key names and titles, along with emails and phone numbers. 

SEO (Search Optimization) practices, when done correctly, utilizing trending tags and subject titles, can make a significant difference in less than three months but requires patience, perseverance, regular analysis, fine-tuning, and consistency.