First rule of driving more traffic to your site and web profile is make it fast and easy for people to turn into your lane.  Provide users ease of access to whatever destination or landing platform you want them to find and don’t demand more than one or two pieces of personal information if you are trying to register them.  Your platforms should all be web enhanced, contained, current, and secure.

Social media outreach is all about driving more traffic to a destination and/or sales portal.  Your attempts at getting more eyes and visits to your website, for example, can be easy to track, see results, and easy to stop, redirect or switch up your tactics. Plan your schedule of posts and develop triggers and incentives. Don't be shy about incentivizing click-throughs with actual give-aways and useful information.