Every entrepreneur has to have an exit plan; a time and way out of a failed investment.  You want to live and fight another day.  The only way to establish an exit plan is to have a budget and a schedule that goes everywhere you go.

Form a budget which allocates talent, labor, materials, and costs, and allows you to classify revenue, gross sales margins, or make after the fact classifications from unexpected expenditures and revenue and you have a reliable and up to date navigation and exit warning system built right in to the day to day decision-making process.  

Likewise, pitch perfect scheduling gives you time to pivot and go in another direction when it is needed.  Scheduling, in conjunction with budgeting, is the best way to keep things organized and on mission.  When you can schedule and plan contracted hours with clearly defined areas of responsibilities for all administrative aspects of an artistic venture, including the regular upkeep for such things as responding to comments, editing descriptions, and using meta-tags, you will eliminate daily bottlenecks, remain current and flexible, and keep all lanes in an out unobstructed.